At SureFire IT Solutions, feedback from our clients has always played an important role in helping us improve the way we deliver IT support and services.
Every support interaction gives us an opportunity to learn. Sometimes that means recognizing a team member who provided a great experience. Other times, it means identifying an area where we can improve our communication, processes, or approach.
Starting September 1, 2026, that feedback will do something more.
We’re excited to introduce Feedback That Gives Back, a new SureFire IT Solutions initiative that turns feedback from our clients into financial support for local Edmonton charities and not-for-profit organizations.
It’s a simple idea: when our clients take a few seconds to tell us how we did, their feedback helps us improve our business while also contributing to organizations making a difference in our community.
What Is Feedback That Gives Back?
Feedback That Gives Back connects the short customer service surveys our clients receive after support tickets with charitable giving in the Edmonton community.
For every completed feedback survey, SureFire IT Solutions will donate $1 to a selected Edmonton charity or not-for-profit organization.
At the end of each quarter, we’ll total the number of completed surveys and make a donation based on the participation of our clients and their teams.
There’s no donation required from the person completing the survey and no additional cost to our clients. The contribution comes from SureFire IT Solutions. We’re simply using each completed survey as the trigger for another dollar to be added to the quarterly donation.
That means a task that already takes only a few seconds can now create value in two places: within SureFire IT and within our local community.
There’s no lengthy questionnaires or complicated forms. We want the process to be easy enough that clients can quickly share their experience while the interaction is still fresh.
Why Client Feedback Matters
Technology is an important part of what we do, but great IT support isn’t only about solving technical problems.
The experience surrounding that solution matters too. Was the issue understood? Did we communicate clearly? Was the request handled efficiently? Did the client know what was happening and what to expect next?
Those are the kinds of things that can be difficult to measure through technical metrics alone.
Client feedback gives us another perspective on the quality of the service we provide. It helps us understand the experience behind the ticket, not just whether the technical issue was resolved.
Positive feedback helps us recognize our team members and reinforce the behaviours and practices that create a great client experience. Constructive feedback can help us identify gaps, improve processes, and understand where we need to do better.
Both are valuable.
Our goal isn’t simply to collect positive survey results. We want useful feedback that helps us continue improving the way we support our clients.
Supporting Adeara Recovery Centre
For the first quarter of Feedback That Gives Back, SureFire IT Solutions is proud to support Adeara Recovery Centre.
Adeara Recovery Centre is an accredited addiction recovery centre for women and children. Its program guides women through the different stages of their healing journey, from addiction to recovery and ultimately reintegration into a healthy community.
Through Feedback That Gives Back, each completed client survey during the quarter will contribute another dollar toward the donation SureFire IT Solutions makes in support of Adeara.
We’re pleased to begin the program by supporting an Edmonton organization doing meaningful work in our community.
Ten Seconds Can Make a Difference
We know everyone’s inbox is busy, which is why our feedback surveys are designed to take approximately 10 seconds to complete.
The next time a SureFire IT feedback survey arrives after a support request, we hope you’ll take those few seconds to respond.
Your response helps our team understand how we’re doing. It helps us recognize what’s working. It gives us an opportunity to improve where needed. And through Feedback That Gives Back, it also helps support a local Edmonton charity or not-for-profit.
Thank you to our clients and their teams for continuing to share your feedback and for helping us turn those responses into something positive for our community.
About SureFire IT Solutions
SureFire IT Solutions provides managed IT services, cybersecurity, Microsoft 365, cloud solutions, and technology support to small and mid-sized organizations in the Edmonton area.
Our focus is helping organizations build secure, reliable, and well-managed technology environments while providing responsive support when their teams need help.